Lean Startup


Kuliko follows the practical, flexible and slender approach of the Lean Startup Movement[1]: “Lean startup is a method for developing businesses and products first proposed in 2011 by Eric Ries. […] startups can shorten their product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and what he calls “validated learning”. Ries’ overall claim is that if startups invest their time into iteratively building products or services to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures.”[2] Lately this approach is also applied to social enterprises more specifically called Lean Impact[3]

 

Lean Startup

 

[1] http://theleanstartup.com/

[2] http://en.wikipedia.org/wiki/Lean_startup

[3] http://www.leanimpact.org/